09:00 - 09:40    IoT   
Keynote

Meet the Expert | The Future of the Internet of Things | Kevin Ashton

Sinopse

A Internet das Coisas é a nova era da computação, já valendo dezenas de bilhões de dólares, em breve valendo trilhões de dólares. É um tema de fascínio, controvérsia e às vezes polêmico em todo o mundo. Como a pessoa que cunhou o termo, e um dos fundadores da área, Kevin é amplamente considerado como a maior autoridade mundial no assunto. Nesta palestra, ele explica exatamente o que é a Internet e por que ela é tão importante, discute estudos de caso de sucessos atuais em todo o mundo e descreve o que esperar no futuro imediato. É uma história perspicaz e inspiradora baseada nas realidades dos negócios e da tecnologia modernos que deixa o público informado e motivado para usar ou desenvolver tecnologias da Internet das Coisas.

Segmentos

IoT

Participantes

Kevin Ashton

O pai do termo "Internet das Coisas" @ Penguin Random House

Kevin Ashton is a visionary technologist and an expert in digital transformation. He coined the term "the Internet of Things." The European Commission, the Chinese government, and the US National Intelligence Council all describe the Internet of Things as one of the major technologies of the 21st Century. In 2013, the term was added to the Oxford Dictionaries. He has been called “the father of the Internet of Things” by Newsweek; "a modern-day Johnny Appleseed" by Wired and "a man who will change the world" by RFID Journal. He is the author of the How To Fly A Horse: The Secret History of Creation, Invention, and Discovery, which was described by the Toronto Post as "the last book about creativity you’ll ever need to read,” and named 800-CEO-READ Business Book of the Year for 2015. His writing about innovation and technology has appeared in the New York Times, The Atlantic, Politico, and Quartz. Ashton doesn’t only talk about creativity and transformation- he creates it. Kevin has a unique, real-world perspective on what it takes to build organisations that are innovative and how to achieve that in organisations that aren't. He co-founded the Auto-ID Center at MIT and took it from a converted broom closet to a global organisation with six labs around the world, 103 corporate sponsors, and over a hundred researchers. He has led three highly successful tech start-ups, most recently Zensi, which he co-founded and sold to Belkin. He makes the complicated clear and simple using compelling, engaging true stories and case studies; always makes his audience laugh; and is always willing to tailor his lively, practical lectures to the specific needs of his audience.